Facilitate the leadership vision around building a global CRM marketing platform by taking a platform approach to architecture and implementation.
Lead the architecture for the Salesforce Marketing Cloud (SFMC) based platform, frameworks, customizations, integrations, and reports to drive the business outcomes and the platform vision. Ensure that the platform can be scaled to 50+ markets and brands with reusable solutions.
Provide mentoring and guidance to the solution architects in the implementation of CRM capabilities during planning and execution.
As a core team member of the global CRM product team, carry out the implementation of CRM initiatives adhering to the development standards and best practices, committing to the agreed timelines, and ensuring quality metrics are met.
Participate in the implementation of new technology platform / capabilities, including performing architecture walkthroughs / review to ensure digital developments are compliant to the standards and security guidelines.
Perform platform audits for adherence to architectural best practices and help adjust the capability to address the audit findings.
Provide consulting and technical guidance to the development teams on the development of best practices, implementation approach, troubleshooting, etc. Resolve technical issues, regularly communicating with the Business Team on the status of the issue resolution.
Own relationship with delivery partners through full lifecycle of support, including reviewing technical proposals to approve technical effort and considerations, onboarding (as needed) etc.
Understand the digital tools roadmaps and capabilities to provide a consistent user experience across all digital properties.
Maintain and evolve cultural awareness; act with global fluency. Adopt a test and learn, fail fast mindset with calculated risk taking.
Continuously upskill on needed functional and technical skills required to meet K-C’s growing digital portfolio and changing technology needs.
Ensure insight and understanding of “best practices” and keeping pace with competition and peer companies.
Key Qualifications and Experiences:
B.S. degree in computer science, A master’s degree in a related field is preferred but not required.
15-20 years of continuous experience developing and building digital solutions / internet-based applications used by consumers.
Domain experience in digital marketing is preferred. Strong functional background that provides solid understanding of CPG business along with detailed technical knowledge of industry leading systems and applications in the digital marketing area is an advantage. Experience in a reputed digital agency is a big plus.
5+ years of working experience with Salesforce Marketing Cloud (SFMC) is a must; an in-depth understanding of core and extended capabilities offered by the SFMC ecosystem is expected.
Hands on experience in cross cloud Salesforce implementations and building integrated consumer experience platform using Salesforce and allied cloud technologies. Data driven marketing mindset is a big plus.
Strong hands-on experience in architecting and implementing large scale CRM solutions that helped achieve the desired business outcomes is expected.
Integration knowhow in API’s (SOAP/REST), programming skills in a major language and database skills in a popular database is a plus. Salesforce certification is a plus.
Ability to move between high level architectural review / design and the “roll up the sleeves” level of doing all phases of a CRM delivery project is expected.
Demonstrated experience in absorbing complex digital information and communicating effectively at all levels to both technical and non-technical audiences is a must.
Experience working in digital projects and/or programs using Agile/Waterfall methodologies is desirable.
Strong facilitation and collaboration skills required. Must display resiliency and conflict management skills.
Experience working with virtual teams across cultures and time zones inside and outside the K-C organization including suppliers, partners and customers.
Good understanding data privacy and data protection regulations is desired. Experience securing PII data adhering to regulations like GDPR is a big plus.